Publicizing the EDTECH Website: Strategies for Increasing Student Enrollment

[Home Page] [Introduction] [Methodology] [Figures] [References] [Appendices]

Figure 9. Reasons for enrolling in the EDTECH program (by gender).

Review of the Literature

Creating an Online Presence
Three Types of Search Engines
The Parts of a Crawler-Based Search Engine
"On the Page" Factors
"Off the Page" Factors
Crawler-Based Search Engine Criteria
Google
MSN Search
Yahoo!

Analyses

EDTECH Web Log Files
Other Publicity Resources
Student Surveys
San Diego State Website
Portals
Google Search

Recommendations

Website Design & Content Standards Build and Maintain Relationships with Other Webmasters Enhance Departmental Standards

Creation of EDTECH Webmaster Position

©2005 Department of Educational Technology, Boise State University