Publicizing the EDTECH Website: Strategies for Increasing Student Enrollment

Recommendations

There is much to consider in evaluating the recruiting methods of the EDTECH department. Defining the website as a very important vehicle for publicizing the program is crucial. Also, identifying other ways to publicize the program should be addressed. Researching and comparing competing programs is another way to evaluate the EDTECH program. Analysis of the EDTECH web log and student surveys provided rich information from which to formulate recommendations. Therefore, the recommendations will begin with a plan for website design and content standards.

As previously reported, the major search engines used by visitors to the EDTECH website are Google, MSN, and Yahoo!. While search engines account for the smallest percentage of visitors to the site, it is still important to evaluate the EDTECH website in terms of search engine criteria. In this way, recommendations for changes and improvements can be made and tested, offering more opportunities to refine the website design for search engine optimization.

Recommendation 1: Website Design & Content Standards

Recommendation 2: Build & Maintain Relationships with other Webmasters

Recommendation 3: Enhance Departmental Standards

Recommendation 4: Create EDTECH Webmaster Position

 

 

 

 

 

 

©2005 Department of Educational Technology, Boise State University